Amazon gets an edge with MGM content

NEW DELHI : Wednesday’s merger of Amazon and Metro Goldwyn Mayer (MGM) Studios could result in the former gaining a substantial edge in terms of content library for its OTT (over-the-top) streaming platform, Amazon Prime Video, as it competes with other video-on-demand services for eyeballs.

“The acquisition is more for increasing content depth of a (streaming) platform, than to impact cinema business,” Karan Taurani, research analyst at Elara Capital Ltd said, citing the example of Walt Disney that had pulled its movie titles off Netflix when it launched its own OTT service Disney+, besides producing web shows and originals and adding to the slate of IP (intellectual property).