Amazon gains as 20-for-1 stock split lowers price tag for retail buyers

Stock splits were all the rage early this year as indexes hovered near record highs, with companies from Amazon.com Inc. to Alphabet Inc. announcing them to make their share prices more alluring to individual investors. A few months on, the market has taken care of the problem.

Amazon, whose 20-for-1 split took effect Monday, is among companies whose stocks have tumbled since the moves were announced amid a broad market selloff that’s been especially painful for the technology sector. Shares of the e-commerce giant rose 2% in New York after the split, but shares are still down about 10% since reporting the plan in March. Alphabet, which announced a similar proposal in February, is down 17% since then.