Amazon, Flipkart see strong start to festive sale; tier-II, III cities drive momentum

E-commerce majors Flipkart and Amazon India on Sunday said they have witnessed a strong start to this year’s festive sale, with demand from tier-II and -III cities driving the momentum. Walmart-owned Flipkart on Sunday said early access for its ‘Flipkart Plus’ programme (loyalty programme) saw a 40 per cent growth this year compared to last year, while about 45 per cent of customer demand has been from tier-III cities and beyond.

In a separate statement, Amazon India Vice-President Manish Tiwary said the platform saw a 60 per cent increase in sellers who received their highest-ever single-day sales year-on-year on Amazon.in.