Amazon, Flipkart, others may have more fierce competitors ahead after Reliance in e-commerce, grocery

After Reliance Industries (RIL) entering the e-commerce space in the grocery segment with its JioMart initiative in tie-up with Facebook’s WhatsApp, expect more big players to enter the arena. E-commerce — especially grocery — is forecast to be the biggest battleground for India internet companies, with a potential addressable market of $112 billion by FY25 (60% of India internet), according to estimates drawn up by Goldman Sachs.

Within this segment, it is estimated that Amazon, Flipkart/Walmart and RIL would be the key players, with RIL’s push initially likely to be in grocery/FMCG, and over time into categories such as apparel and electronics.