Amazon, Flipkart mega sales cheer festive spirit with demand from tier-II and tier-III cities

NEW DELHI: E-commerce majors Flipkart and Amazon India have witnessed a strong start to this year’s festive sale, with demand from tier-II and tier-III cities driving the momentum.

India’s homegrown e-commerce marketplace Flipkart on Sunday said early access for its ‘Flipkart Plus’ programme (loyalty programme) has seen a 40% growth this year compared to last year, adding that about 45% of customer demand has been from tier-III cities and beyond.