Amazon, Flipkart may face tough challenge in 2020 as Reliance firms up plans

NEW DELHI : With more and more Indians taking the online route to fulfill their shopping needs, e-tailers like Amazon and Flipkart are witnessing high demands, including from far-flung and remote areas, but overall slowdown and negative sentiments – coupled with the new e-commerce policy and the likely entry of Reliance into the e-commerce space soon — may spoil the 2020 party for the market leaders, say industry experts.

The later part of 2019 was not all that bad for Amazon and Flipkart as festive sales brought in record revenue for both the companies.

Online retailers in India recorded $3 billion ( ₹19,000 crore) worth Gross Merchandise Value (GMV) sales between September 29 and October 4, according to Bengaluru-based market research firm RedSeer Consulting. Flipkart and Amazon’s combined sales held 90% of the market share.