Amazon, Flipkart hail government’s move

A day after the government allowed e-commerce companies to deliver non-essential items in designated red zones (barring the containment zones), Amazon and Flipkart said the move will boost the MSMEs and revive economic activity. Amazon works with nearly six lakh retailers and MSMEs, the company said in a statement on Monday.

So far, e-commerce companies were restricted to selling only essential items in the red zones, although they were permitted to deliver non-essentials in green and orange zones. The revised guidelines will facilitate resumption of full operation by e-commerce companies. However, online firms will continue to deliver only essential items in the containment zones, the guidelines notified by the ministry of home affairs (MHA) said.