Amazon, Flipkart festive sales are off to a good start

Ecommerce platforms Flipkart and Amazon India last week set the stage for an intense battle in the festive period, with back-to-back changes in sale dates, signalling a clear unwillingness to concede ground.

The much-hyped flagship sale events of both Walmart-backed Flipkart and Amazon India are said to have started well, based on early trends Sunday as well as during the early access for subscribers of customer loyalty programmes like Amazon Prime.