Amazon, Flipkart festival sales sees record participation on first day

Dispelling talks of a slowdown in consumer sentiment, both Amazon and Flipkart reported bigger and better participation especially from non-metros on the first day of their annual festival season sales — Great Indian Festival and The Big Billion Days, respectively.

Amazon.in saw the single largest day of Prime sign-ups, with 66 per cent of Prime members shopping on day one, coming from Tier-2 and -3 towns. Fashion attracted the most new customers, followed by smartphones and 91 per cent were from Tier-2 and -3 towns. Flipkart registered 2x sales growth on the first day compared to last year’s opening day.