Amazon, Flipkart claim top spot as festival season sales battle ends

The country’s two premier e-commerce firms claimed top spot with their own set of numbers in mega festival season sales.

Even as the six-day flagship festive sale is coming to an end Friday midnight, Amazon and Flipkart said more than half their growth during this period came from new customers, especially those in smaller cities and towns.

While Walmart-owned Flipkart said the company had close to double the growth in terms of customer and transaction metrics during The Big Billion Days (TBBD) sale this year, rival Amazon said its growth was three times in its Prime member signups while over 50 per cent of its sales came from smaller towns.

“This is the biggest TBBD for us since the company was formed. Customer and transaction metrics grew 60-100 per cent and even our merchants and sellers, who are among our most important stakeholders in the marketplace, grew 50-60 per cent,” said Kalyan Krishnamurthy, chief executive officer of Flipkart.