Amazon Fashion to sell affordable designer wear in India

NEW DELHI: With Indians becoming thriftier and missing out on large social gatherings and occasions, Amazon said it will retail a more affordable designer-led clothing brand, River, ahead of the peak festive season sales in India.

The move will help expand Amazon Fashion’s value offerings—as covid 19 has contracted household budgets especially for categories such as apparel among other discretionary purchases.

The brand will feature everyday essentials and occasion wear from designers Ashish Soni, JJ Valaya, Manish Arora and Suneet Varma priced between ₹999 to ₹9,999. The collection will comprise apparel across western and ethnic wear including dresses, tunics, sarees, jumpsuits, formal casual jackets, for both men and women.