Amazon expands Morrisons deal with full-range offer

Amazon has stepped up its move into Britain’s grocery market, expanding its relationship with Morrisons so Prime members have access to the supermarket group’s full range on the internet giant’s main website.

Amazon and Morrisons have had a tie-up since 2016 and have been steadily expanding their links, leading to speculation that the US group could even emerge as a possible bidder for Britain’s No 4 supermarket chain. Both sides habitually decline comment on such market talk.

The coronavirus pandemic has seen a marked rise in demand for online groceries. Market researcher Nielsen said on Tuesday online grocery participation had grown to 14% of the UK grocery market in the 12 weeks to Aug. 8, double its pre-crisis rate.