Amazon expands language support for sellers ahead of festive season; teases Great Indian Festival sale

Ease of Doing Business for MSMEs: In the run-up to the festive season, Amazon is strengthening its focus towards onboarding more MSME sellers. The company has now expanded its seller registration and account management services to three more languages – Malayalam, Telugu, and Bengali from the existing six including Gujarati, Hindi, Kannada, Marathi, Tamil, and English. Amazon said the launch will benefit “thousands of existing Amazon sellers, many potential and new sellers from markets across tiers to run their business on Amazon.in marketplace in a language of their choice and preference.” Sellers would be able to register, manage orders and inventory, access performance metrics in the language of their preference.