Amazon expands global programme for SME sellers to protect their brands, fight e-commerce fakes to India

Ease of Doing Business for MSMEs: Sellers on Amazon in India would now have access to intellectual property experts and law firms to protect their brands and fight counterfeit goods. Jeff Bezos company on Sunday expanded its Intellectual Property Accelerator (IP Accelerator) Program available in the US, Europe, Japan, Canada, and Mexico to India for sellers who are also brand owners including small and medium-sized to secure their trademarks, protect their brands and tackle infringement on Amazon.in and Amazon websites globally. Fake e-commerce goods has been among the biggest challenges for the online retail market globally. As of 2020, annual worldwide retail sales losses from counterfeiting in the clothing segment were $31.2 billion followed by $12.1 billion in pharmaceuticals, $5.5 billion in cosmetics and personal care, etc., as per Statista. Amazon currently has more than 8.5 lakh sellers in India.