Amazon enters fitness space with Amazon Halo smart band

E-commerce giant Amazon entered the fitness space today, introducing a fitness band called Amazon Halo. The band uses the companies prowess with artificial intelligence (AI) technology, a voice assistant (of sorts) and physical sensors, which detect various aspects of a person’s health.

“We are using Amazon’s deep expertise in artificial intelligence and machine learning to offer customers a new way to discover, adopt and maintain personalized wellness habits,” said Dr. Maulik Majumdar, Principal Medical Officer, Amazon Halo.

Unlike most fitness bands and smartwatches, the Amazon Halo doesn’t have a screen. That sets the company apart from the likes of Fitbit, Garmina and even Apple, who have gone after the fitness enthusiasts. Instead, the Halo is being promoted as a wellness product, meaning it will focus on overall health. It also doesn’t have GPS, WiFi or SIM support.