Amazon brings in-app shopping feature for Facebook, Instagram. Check details

Amazon has introduced a new in-app shopping feature for Meta-owned apps Facebook and Instagram, allowing users of these social media platforms to make purchases via the e-commerce website without, however, leaving the apps.

The feature was first spotted by Maurice Rahmey, CEO of Disruptive Digital, a partner with both Meta and Google Ads. Also, in a LinkedIn post, Rahmey explained the benefits of what he said was a ‘deal’.

Subsequently, Callie Jernigan, a spokesperson for Amazon, confirmed the feature, doing so in a statement to TechCrunch.