Amazon boasts of 25% increase in British marketplace sellers in 2021

The number of small and medium-sized British businesses selling over Amazon.com Inc.’s marketplace soared by more than 25% in 2021, faster than in Germany, France or Italy.

Some 85,000 smaller UK enterprises now sell on Amazon, responsible for more than 950 million product sales — or 1,750 per minute, the Seattle-based tech giant said in a statement Monday. More than 700 of those merchants have sales of more than £1 million ($1.1 million).

Facing antitrust scrutiny around the world, Amazon is positioning itself as a champion of small business and a job creator, promoting online courses aimed at sellers to use its platform more effectively.