Amazon back in business: Entire product range available again after new FDI e-commerce rules

The stir caused by the revised FDI guidelines in Indian e-commerce seems to have settled down now, at least for Amazon. In a little over three weeks since the government kicked in revised norms on February 1, Amazon has brought back all of its products that it had delisted from its marketplace platform Amazon Seller Services.

Amazon had 180 million products listed on its marketplace portal as on January 17, a day after it sought an extension of the February 1 deadline by four months.

However, the number of listed products gradually declined from January 17 onwards to 154 million on February 1, only to bring back all of its catalogue having 182 million products by February 22, according to the data by US-based e-commerce intelligence firm Marketplace Pulse.