Amazon Alexa fails to generate revenue; to lose $10 bn this year: Report

Amazon Alexa is reportedly on a pace to lose $10 billion this year as the voice assistant never managed to create an ongoing revenue stream.

Amazon is currently undergoing its largest-ever round of layoffs, with plans to eliminate 10,000 jobs across the company.

According to Business Insider, one of the hardest hit areas is the Amazon Alexa voice assistant unit, which is losing favour with the e-commerce giant.

This group lost $3 billion in just the first quarter of 2022.

The report says the hardware team is on pace to lose $10 billion this year.

A former employee described Alexa as a “colossal failure of imagination” and “a wasted opportunity”, according to the report.