Amazon adds a new feature on Alexa to protect privacy

SEATTLE: Amazon.com Inc. will let Alexa users opt out of human review of their voice recordings, a move that follows criticism that the program violated customers’ privacy.

A new policy took effect Friday that allows customers, through an option in the settings menu of the Alexa smartphone app, to remove their recordings from a pool that could be analyzed by Amazon employees and contract workers, a spokeswoman for the Seattle company said. It follows similar moves by Apple Inc. and Google.

Bloomberg first reported in April that Amazon had a team of thousands of workers around the world listening to Alexa audio requests with the goal of improving the software. Their tasks include listening to and transcribing voice recordings.