AltBalaji focuses on mass audience to achieve profitability

Video streaming platform from the Balaji Telefilms group, AltBalaji, could become the first Indian OTT platform to turn profitable if things go according to plan for the company.

“We are at Rs 300 a year as against Netflix’ Rs 500 a month. In terms of numbers, we are far ahead because we want to be a mass platform. We are looking to break-even in the next 18 months,” Nachiket Pantvaidya, CEO, AltBalaji, told BusinessLine.

AltBalaji is relying completely on the subscription model as against an ad-led model that most other OTT providers in India have chosen to take. But with racy content, a completely different approach from its television content, the company has been able to grow rapidly in numbers.