‘All riders wear red’: Zomato drops green colour from pure veg fleet

Zomato CEO Deepinder Goyal has announced the removal of on-ground segregation for the pure veg fleet, which was initially distinguished by the colour green. Instead, all Zomato delivery partners, including those catering to vegetarian orders, will now don the uniform colour red. This move aims to prevent any misidentification of delivery partners and mitigate potential issues with landlords or residential welfare associations (RWAs) during special occasions.