Alibaba opens platform for US SMBs to compete with Amazon

Beijing: Amid the trade tensions between China and the US, Chinese e-commerce giant Alibaba has decided to help the US firms access the $23.9 trillion global B2B e-commerce market to compete with players, like Amazon, on a global level.

The move is part of Alibaba’s push to enable 30 million small and medium businesses (SMBs) in the USA to expand their businesses globally, which would help the China-focused company to establish itself in countries outside China, Alibaba’s news hub Alizila reported on Tuesday.

As part of the programme, Alibaba.com has launched a series of features, like easy-to-use interface, communications tools for customer-relationship management, digital-marketing tools to target potential customers as well as online payments.