Alibaba mum on Singles Day sales tally, says in line with 2021

Alibaba Group opted not to disclose the final sales tally of its annual Singles Day shopping festival for the first time since it started the event in 2009, saying only that results were in line with last year.

Last year’s 8.5 per cent rise in gross merchandise value (GMV) for Alibaba’s platforms had been its lowest yet, following a 26 per cent jump in 2020. Before 2020, the festival was a one-day event.

The e-commerce platform said in a press release early on Saturday that the event had “delivered results in line with last year’s GMV performance despite macro challenges and Covid-related impact.”