Airtel- ZEE5 extend partnership as telcos inch towards bundled app ecosystem

MUMBAI: Customers of Airtel Thanks will now get free, unlimited access to ZEE5’s premium content library as part of their exclusive benefits, the companies announced.

Airtel, like rival Reliance Jio, has been inching towards a bundled app ecosystem powered by content.

Airtel Thanks covers postpaid, prepaid customers above recharge packs of ₹119, and broadband customers but leaves out users on corporate plans. The benefits can be claimed via the Airtel Thanks app which is Airtel’s initiative at creating a content app ecosystem. Currently, subscribers of Airtel Thanks have access to content across Amazon Prime, Zee5, HOOQ, Eros Now and Wynk Music, among others, depending on their spend for telecom services.