Airtel Xstream records 50% jump in streaming volume during coronavirus lockdown

Bharti Airtel’s digital content platform Xstream has recorded a 50 per cent jump in streaming volume during the lockdown, the company said on Friday.

While re-telecast of Ramayan is said to have broken records on Doordarshan, Airtel Xstream also noticed an increase in demand for retro content during the lockdown period.

“While overall streaming volumes have increased by 50 per cent on the app since the middle of March 2020, it is shows and movies from yesteryears that have seen the biggest surge in demand from users,” Airtel said in a statement.

The platform has registered an increase in the average session time and the number of daily sessions per user is also up by 40 per cent as people are spending more time inside homes.