Airtel Xstream Play partners with aha Telugu and Tamil for regional content

Airtel Xstream Play, the OTT aggregator service has announced that it will now offer aha Tamil and Telugu to its subscribers. For those unaware, aha OTT is a Joint venture between Allu Arvind’s Geeta Arts and My Home Group which was launched in 2020.

Commenting on the collaboration, Adarsh Nair, CEO – Airtel Digital, said, “We welcome team aha on to our platform and look forward to collaborating with them and taking their content across the length and breadth of India. Over the years, we have observed regional content gain prominence and transcend the barriers of language within India. aha’s addition will not just get the best in Tamil and Telugu content to the audiences in TN, AP and Telangana but also to discerning audiences elsewhere in the country.”