Airtel Xstream App registers 300 per cent surge in viewership

Nostalgia has emerged as the biggest trend on Airtel Xstream app, a video network for premium digital content, with it registering a 300 per cent surge in the streaming of popular 80s and 90s TV shows.

The platform also recorded a 100 per cent growth in demand for Bollywood classics and cult comedies. While overall streaming volumes have increased by 50 per cent on the app since the middle of March 2020, it is shows and movies from yesteryears that have seen the biggest surge in demand from users, the company said in a statement.

Cult TV shows such as Malgudi Days, Dekh Bhai Dekh, Zabaan Sambhal Ke, Rajani and many more have witnessed a 300 per cent surge in streaming volumes.