Airtel withdraws extra data benefit in-app coupons on certain packs to avoid confusion

New Delhi: Airtel has withdrawn certain data benefit coupons it was offering through its app on some of the prepaid plans, a move it said will help “avoid any confusion” among consumers about the offerings and comparisons between various plans. The telecom operator had announced 20-25 per cent tariff hikes for various prepaid offerings, including tariffed voice plans, unlimited voice bundles and data top-ups, and the new rates came into effect from Friday.

However, Airtel also continued to offer extra data benefits of additional 500 MB on select packs as a promotional coupon.

“It is an ongoing industry practice to run cash backs or extra data only through telco apps as coupons. However, to avoid any confusion of incorrect comparisons in the mind of our customers, these in-app coupon offers stand withdrawn,” an Airtel spokesperson said in response to an email query.