Airtel will soon reach ARPU of ₹200-300: Gopal Vittal

Bharti Airtel on Tuesday said that the company will soon achieve the target of average revenue per user (ARPU) of ₹200-300 in the coming months.

The company has been targeting this ARPU range for long because since the launch of Reliance Jio in 2016, not only Airtel but also other telecom operators have not been able to reach this target.

But, now, the company was hopeful of achieving this ARPU soon, Gopal Vittal, Managing Director and Chief Executive Officer, India & South Asia, Airtel, said in an earnings call.

“We believe that an ARPU of ₹154 is inadequate to turn a reasonable return on capital as a company and remain hopeful that ARPUs will get to ₹200 in the short term and eventually to ₹300 which is where it should be for a business like ours,” he said.