Airtel users, the company is scrapping these tariff plans

Bharti Airtel has scrapped its low-valued postpaid plans of less than Rs 499 across circles and halved the total number of its offers for this higher-paying user segment to four, to boost its revenue per user, lower costs, and improve profitability.
The Sunil Mittal-led mobile operator has now made Rs 499 the entry price point for its postpaid customers who make up 5-7% of its 284-million subscriber base but contribute 20-25% of its revenues, indicating that the country’s second-largest telco is willing to sacrifice some more subscribers for higher revenue and profitability by increasing its average revenue per user (ARPU), a critical operational metric.
Airtel has discontinued its Rs 299 and Rs 399 postpaid plans along with higher value plans of Rs 649, Rs 1,199 and Rs 2,999. It now offers just four postpaid plans — Rs 499, Rs 749, Rs 999 and Rs 1,599 — that came into effect from May 1, 2019, as per information provided by Airtel stores, Airtel app and customer care.