Airtel to scrap plans below Rs 499 to increase revenue per customer

Telecom operator Bharti Airtel has tweaked its post-paid plans, a move that involves gradual phasing out of offerings that are less than Rs 499 and retaining limited number of plans above it.

The move is aimed at simplification of plans and would also help the company chase better realisation from mobile subscribers, improving the Average Revenue Per User (ARPU), according to a source.

The source said the company is in the process of phasing out post-paid plans of less than Rs 499, as other plans pack in more value and digital content for subscribers willing to shell out a tad bit more.