Airtel targeting its digital user base to drive payments bank business: Report

Bharti Airtel is targeting its 180 million-plus digital services customer base and presence in rural India to grow its Airtel Payments Bank Business, according to a Business Standard report.

“We are well placed as we can leverage the 180 million-plus customers we have across our digital assets. We offer a plethora of services such as lucrative interest rates, gift cards, FASTag, telecom recharges, payments, and debit cards. Our large merchant base of more than eight million allows us to drive both engagement and monetization,” Airtel chief executive officer Gopal Vittal said in a conference call Wednesday post the announcement of Q2 results.