Airtel says no to further price war

KOLKATA: Cellular services major Bharti Airtel believes that amid huge bleeding in the last few quarters the company will not reduce call and data prices further, and as only three big players are vying for the India’s telecom pie, the market will stabilise with the improvement of ARPUs (average revenue per user), a key performance parameter.
Talking to TOI on the sidelines of the recently concluded 5th Bengal Global Business Summit (BGBS) here, Rajan Bharti Mittal, the VC & MD of Bharti Enterprises, said: “The price (plan price) is already so very low…There is always a pressure on price but something must move the needle. The market needs to improve. And we hope that it will happen. The market structure needs to be managed and pricing needs to move up.”