Airtel rolls out new brand campaign showcasing customers’ preference for its network

NEW DELHI: Bharti Airtel, the second-largest telco in India, Monday rolled out a new brand campaign showcasing customers’ preference for its network quality.

To be sure, Airtel saw an addition of 25 million customers to its network during September 2020-February 2021, with every 2 in 3 new mobile customers choosing Airtel over other networks during the same period, as per data published by the Telecom Regulatory Authority of India (Trai).