Airtel launches ‘unlimited’ broadband plans starting at Rs 499, bundles OTT apps, STB

Telecom operator Bharti Airtel NSE -1.37 % on Sunday launched ‘unlimited’ category broadband plans starting at Rs 499 per month which will come bundled with subscription to video entertainment apps and high definition set-top box (STB) against refundable deposit. Bharti Airtel has enhanced high speed data usage limit (fair usage policy) by up to 23 times in the revised plans to 3,500 gigabytes.

The move from Airtel comes within a week of its competitor Reliance Jio revising broadband plans with unlimited data usage and bundling subscription fee of video entertainment apps in them.

The new and revised plans will be rolled out September 7 onwards across 125 cities where the company has operations, and in new cities where it will gradually expand its footprint, Airtel said in a statement.