Airtel launches music streaming app Wynk Tube, currently available only on Android phones

In a bid to strengthen its content portfolio, Bharti Airtel on Tuesday launched a new music streaming app, Wynk Tube, which will give users the option to watch and listen music on the go. Even though the telco is not creating content, but through partnerships, it has now created apps for music, movies, live TV, books, etc, which are offered free to its customers. Customers, however, have to pay for data usage.

Since too many apps may be difficult to manage, the company is also integrating most of the content on its MyAirtel app, which was launched originally to manage a customers’ account. Through MyAirtel app, a customer can see usage, transaction history, new offers, payment due date, etc. However, now the company has started integrating content from other apps to the MyAirtel app.