Airtel, Jio target Vi’s postpaid users with competitive int’l packages

Bharti Airtel and Reliance Jio are competing for Vodafone Idea’s postpaid customer base in the international roaming services sector.

Vodafone Idea, also known as Vi, has been facing financial troubles and striving to retain its customers. According to data released by the Telecom Regulatory Authority of India (Trai), Vi lost 1.21 million wireless users during the month of March and its mobile subscriber base decreased to 236.7 million in March from 237.9 million in the previous month.

On the other hand, Reliance Jio added 3.05 million mobile subscribers in March, continuing its momentum from February and Bharti Airtel added 1.037 million mobile subscribers in March, bringing its total subscriber base to 370.9 million, compared to 369.8 million in February.