Airtel IQ cloud-based communication platform launched in India: Here’s what it does

Airtel is making its presence even stronger in the enterprise segment by introducing Airtel IQ. It is a cloud-based communication platform that enables secure and easy communication between customers and businesses. The communication platform can mask numbers, encrypt the data mentioned during the communication and more when a customer gets in touch with the delivery agent (for instance) to get updates on food order.

The platform aims to eliminate the need for multiple communication platforms for different channels. “With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform,” says the firm. Made by company’s in-house engineering teams, Airtel IQ is integrated into telco grade infrastructure and is claimed to be a cost-efficient resource.