Airtel group ties up with Mastercard to develop products for farmers, SMEs
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- Airtel Payments Bank (APBL) has partnered with Mastercard to develop customized products catering to customers across the underbanked spectrum including farmers, small and medium enterprises, and retail customers.
- The collaboration aims at building a digital platform which provides farmers with knowledge about advanced farming techniques and connection to marketplaces, while simultaneously enabling them to receive payments directly in their APBL account.
- Combined with 500,000 banking points of APBL, the platform will provide farmers with access to neighbourhood banking, earnings stability and income growth.
- Both partners will also work together to create customized solutions for millions of small businesses across the country. These solutions will empower small and medium scale enterprises, who have limited access to finance, to make assisted payments, manage their financial & transactional processes and also avail working capital in these times of crisis.
- APBL and Mastercard will also work together to create various types of card payment solutions, including solutions for contactless payments via NFC (Near Field Communication) for customers and merchants.
- APBL has been working with Mastercard for the last three years to offer Mastercard powered debit cards to its savings bank account customers in the country.