Airtel expects to cross 35% revenue market share in 3 quarters

New Delhi: The war for subscribers in India’s telecom market is at a “decisive” phase, Gopal Vittal, Bharti AirtelNSE 1.09 % CEO for India and South Asia, said, adding that the telco will target crossing the 35 per cent revenue market share mark in three quarters, by “attacking” the weak spots of rivals Reliance Jio and Vodafone IdeaNSE 6.19 %.

“We are now at a decisive phase in the war for customers in telecom… The market has consolidated. It is of course still brutally competitive but at the same time it is now settling. We are beginning to grow our revenues,” Vittal said in a recent communication to employees, available exclusively with ET.