Airtel buys 8% stake in tech startup Lemnisk to up CPaaS focus

NEW DELHI: Bharti Airtel has acquired about 8% stake in technology startup Lemnisk under the Airtel Startup Accelerator Program.

The telco in a statement on Tuesday said that Bengaluru-based Lemnisk offers real-time marketing automation and secure customer data platform (CDP) which is capable of orchestrating one-to-one personalisation and cross-channel customer journeys which will drive conversions, retention, and growth for enterprises.