Airtel, Bharti AXA Life tie up to offer pre-paid plan with term cover

Bharti Airtel has tied up with Bharti AXA Life Insurance to offer pre-paid plan with insurance protection cover for its customers, as part of its strategy to leverage the deep penetration of mobile services to build a financially secure India.

Airtel has come up with an innovative ₹599 pre-paid bundle with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers ₹4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days, and the insurance cover continues automatically for three months with every recharge.

This innovative product combines Airtel’s deep distribution reach, including presence in rural pockets, with Bharti AXA Life’s expertise in insurance to make it very simple for millions of uninsured and underinsured people get a sizeable life cover every time they recharge their phones.