Airbnb inks pact with tourism ministry to promote heritage stays, culture

Online accommodation hosting platform Airbnb on Monday said it has signed a Memorandum of Understanding (MoU) with the Union Ministry of Tourism to showcase India’s heritage stays and promote cultural tourism.

The company will partner the ministry in its vision to promote inbound tourism as a part of its ‘Visit India 2023’ initiative and under the MoU, it will launch a dedicated ‘Soul of India’ microsite for the global audience showcasing India’s rich culture and built heritage, Airbnb said in a regulatory filing.