AI will find adoption as we normalise virtual workspaces: Founder of company behind Shah Rukh’s new Cadbury ad

“It was a challenging task for us as there were five avatars to be created and a lot of work went into finalising the voice models. It was five huge projects clubbed into one.” Ashray Malhotra, co-founder of Rephrase.ai, is still on a high from the success of his latest creation. His company is behind the second edition of the innovative ‘Not Just a Cadbury Ad’ which uses Shah Rukh Khan’s digital avatar to extend support to thousands of small businesses and store vendors who suffered during the coronavirus pandemic.

Anyone can now visit notjustacadburyad.com, enter the pin code, select the store’s name — limited to fashion, footwear, electronics and grocery — and get a personalised advertisement where the superstar will be taking the names of these stores.