AI is helping to build a seamless customer communication process

Efficient customer communication has and continues to be at the heart of a successful business. Loyal customers define your growth trajectory. While earlier keeping them happy and satisfied used to require a large team of executives at their disposal, we are now moving towards an age where we mostly don’t need to speak to someone to get our concerns resolved. Imagine if Swiggy or Zomato made you wait 10 minutes – just for you to cancel your order. Or if you had to wait to connect with an executive to know your account balance.