AI generated content should be labelled, EU Commissioner Jourova says

Companies deploying generative AI tools such as ChatGPT and Bard with the potential to generate disinformation should label such content as part of their efforts to combat fake news, European Commission deputy head Vera Jourova said on Monday.

Unveiled late last year, Microsoft-backed OpenAI’s ChatGPT has become the fastest-growing consumer application in history and set off a race among tech companies to bring generative AI products to market.

Concerns however are mounting about potential abuse of the technology and the possibility that bad actors and even governments may use it to produce far more disinformation than before.