AI gaining momentum in 2024 can be a opportunity for marketers: Entropik

According to an official release, Entropik, a human insights AI company, announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalisation. The report’s findings are expected to be taken from about more than 100 product, UX, and market research heads.

Insights from the survey revealed that about 58% of respondents are familiar with the term “Insights AI” in research. About 20% of participants expressed a belief that traditional research methods have become ineffective in contemporary times.