AI-driven Microsoft Bing, startup You threaten Google’s Search dominance

New AI features in Microsoft Bing search engine and startup You.com have started to threaten Google’s Search dominance, as users seek more efficient search options.

According to AI ethicist and You.com CEO Richard Socher, Google Search alternatives now offer users a more personalised search experience, reports ZDNet.

“SEO-driven low-quality content has diluted the value of search results. This has fed consumer demand for better search experiences,” Socher was quoted as saying.