AI computers to drive next replacement cycle in Indian PC market, says Asus executive

New Delhi: Artificial intelligence-enabled personal computers, or AI PCs, will fuel the next replacement cycle for the Indian PC market that has been falling since 2021, according to Taiwanese firm Asus that will launch an AI-powered consumer notebook in the country on Wednesday.

“How we are looking at AI PCs is similar to how we looked at smartphones when they first arrived 10 years back,” Arnold Su, vice president, consumer and gaming PC, at Asus India, told ET. “They were different, new, and promised to make our lives easier. But soon, it became just a phone. AI PCs will see a similar journey,” he said.